Major Manufacturer Gains Massive Savings on Labelling Costs by Installing the barcode business's Thermal Printer System

Datamaxthe barcode business's client is a major manufacturer that markets their high technology products under their own brand as well as into OEM markets. As a result their labelling requirement was complicated with hundreds of different label sorts being required, and they were all specially pre-printed for them. This was causing many problems:

  • High label stock holding cost
  • Took up lots of valuable storage space
  • High cost of monitoring stocks
  • Long lead time for label printing (not from the barcode business!)
  • Obsolescence of label stock even before it was used
  • Minimum order quantities of pre-printed labels higher than they often required

After careful analysis the barcode business recommended installation of 2 x Datamax W8306 thermal printers which allowed the client to generate all their variable labels using just 5 base full colour designs.

All their labels are now printed on demand, giving many benefits:

  • Huge reduction in stock holding which releases cash previously tied up.
  • No worries about stock control.
  • No obsolescence (this alone saved approximately £40,000 per annum).
  • No lead-time - labels produced as and when required.

The customer has also found that the process actually helps them to win new business, because when presenting to a potential new customer they can show them the product fully labelled and ready for despatch.

As a direct result of installing our label system the client makes a saving of approximately £80,000 per annum and is in a much more competitive position to win more OEM business.

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